Want to train yourself to tell your company's story in 60 seconds or less? Here are tips for doing so.
I want to train myself to tell my company's story in 60 seconds or less. What tips do you have for doing so?
--Darren M., Athens, GA
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, and resources that support each stage of their business's development and growth.
A: Boil Your Brand Down.
Distill your brand down to its key essence. Come up with the three biggest facts about your brand, and then weave them around your brand's mission statement or key message. Be concise, confident and smile. --
A: Watch It!
I used to rehearse my pitches, blurbs and speeches for hours. I did slowly get better, but I didn't see a major leap in professionalism and content until I forced myself to deliver my message to a video camera. Repetition in front of a camera is the fast track to presenting. Then you just have to get out there and do it...again, again and again. --
A: Problem, Cost, Solution
Segment your overview using the outline of "Problem, Cost, Solution." What problem does your company solve? What does it cost your customers to use/buy? And what are you doing to differentiate you from others in the space? --
