Technology & PR: A Mosaic of Success
Four Reasons Investing In PR Powers Hyper-Growth for Tech Companies
With the ever shifting nature of the technology world, there are many compelling reasons for any major technology company or executive to pursue a partnership with a carefully-selected public relations (PR) partner. A well-matched PR firm has the ability to present complex technical information with powerful, yet simplistic and attractive language. The beauty of carefully-crafted partnerships is that they allow both parties to not only complement one another, but also inspire one another to be completely and confidently the experts that they are.
Meeting people where they are…it’s underrated, but incredibly liberating.
For tech experts, that partnership grants freedom to thrive in a digital world of code, prototypes and UI language that outsiders struggle to comprehend. PR experts on the other hand, tap into the art of human connection and storytelling. When people are met where they are, their potential to be phenomenal in their power zone is unleashed. Superhumans will never be the solution to success; it’s collaboration between extraordinary talents that lends to a mosaic of success.
Creating a consistent voice for any brand is critical; but consistency in the technology world….well, that would be a step backwards, right? Not exactly
Technology should innovate, advance, and empower. Yet, the high-level technical jargon detailing that journey often leaves users detached at the very moment a connection should be occurring. With a strong public relations strategy, the detachment is eliminated as consumers experience an understandable story of a product or service. A consistent and understandable story is something the right consumer will align with!
Merging stories and sharing them with the world sounds pretty daunting to most; but to that carefully chosen PR partner, this is where they flourish.
Behind every product or service is a collection of stories — the creator’s and the consumer’s — waiting to be eloquently shared and connected to one another. A strong public relations partnership allows tech companies to not only showcase their product, but to share their story to the right audience, at the right time, in the right way.
Minimizing risk — cyber threats, obsolescence, data breaches, system failures — is of paramount priority in the technology world.
With much of our world transitioning to remote environments over the past few years, priorities of IT security and threat-detection demand attention to ensure tech companies emerge and remain relevant in the field. Partnering with a PR expert offers companies a collaborative partnership that skips the all-too-common pull in too many directions, and allows tech executives and experts the freedom to focus on risk management, while the PR partner owns expanding the human connection.
When a technology executive or company partners with a charismatic and creative PR firm, it allows for a beautifully orchestrated collision of two expert worlds, unlocking the full potential of both. If you are a key player in the technology realm and are looking for a PR partner, check us out at Grapevine PR.
Let us find the words that tell the world YOUR story.