One of grapevine pr’s first clients that remains a valued client today is Sylvia’s Children. The non-profit organization been working to improve the lives of more than 1,000 children in Uganda since 2003.
The organization has done much of this through the construction of new facilities such as housing for teachers and orphans, a sewing building, a library, new classrooms, and a 6,000-square-foot medical clinic that serves the region.
For nearly a decade, grapevine has been tasked with spreading the word on the mission and achievements of this organization and the impact its founder Sylvia Allen has spearheaded to save lives halfway across the world.
During this time, grapevine has handled local and regional publicity campaigns surrounding various events hosted by or on behalf of the organization, including fundraisers and cultural exhibits; as well as consistent national press outreach regarding the efforts and achievements of the organization. It has also handled the creation and distribution of public relations materials, including press releases, PSAs and media advisories, encouraging the development of the organization’s now expansive media library.
Some of the more substantial placements grapevine has secured for the organization over the years have included television interview spots with its founder on Fox 5 New York and additional news broadcast outlets throughout the country, including CBS, FOX and NBC affiliates, including a special program entitled “On The Road: Hope from Minnesota” on ABC; and interviews and coverage in national and international print outlets such as The Huffington Post, ELLE, Samaritan Magazine, Vagabondish, and Inked Magazine, to name a few.
In 2012, grapevine pr’s founder Steven Le Vine joined the organization on one of its humanitarian trips to Uganda to visit the village and the children it has been helping to support over the previous decade. Le Vine was profoundly changed by the experience and returned to the U.S. committed to working with even more non-profits, cause-based and social impact organizations in helping them get the word out on their efforts through earned media outreach.