U.S. Asian-themed restaurant chain P.F. Chang’s China Bistro turned to grapevine pr to handle the PR campaign for its “Paint it Pink” Breast Cancer Awareness Month with the National Breast Cancer Foundation for its Western region. P.F. Chang’s kicked off the national campaign by holding events at many of its locations, catching attention for painting its iconic war horses pink to raise awareness of Breast Cancer.
grapevine successfully secured extensive press coverage for the campaign throughout the region, including in markets like Las Vegas and Reno, Nevada.
Due to its success handling the PR campaign, P.F. Chang’s once again tapped grapevine to handle its campaign the following year (with the American Cancer Society), this time tasked with raising awareness of its campaign throughout a larger region of the country. grapevine achieved a number of media placements in print and digital publications, live interviews and food drops with hit radio stations, as well as live cooking segments on TV outlets throughout Nevada, Utah and Southern California.
Expressing much content, P.F. Chang’s once again enlisted grapevine's services shortly afterwards for its “Chinese New Year” charity promotional event with the Boys & Girls Clubs of America, once again receiving significant positive press coverage across many of its Western locations.