An American musician, known largely for being Madonna’s guitarist since 2000; as well as for other artists such as Adam Lambert and the band Prong, Monte Pittman hired grapevine pr as his Agency of Record to elevate his solo brand with the end goal of being offered a record deal. We kicked off with the press campaign for Monte’s 2011 album, “Pain, Love & Destiny,” earning Pittman substantial coverage in dozens of independent and mainstream music outlets, consisting of both positive reviews and interviews in print and on multiple radio and broadcast venues, such as Yahoo! Music.
When Monte was presented a signature guitar endorsement deal in early 2012, grapevine managed the press conference held at the NAMM Show (National Association of Music Merchants), introducing Monte and the other speakers to the audience, and corralled and set up interviews between Monte and a number of reporters attending the event on behalf of music industry trade publications.
As the album rolled into the launch of Madonna’s 2012 MDNA World Tour, and Super Bowl XLVI Halftime Show, we strategically leveraged Monte’s involvement on the tour to secure him media coverage in over 30 countries, first successfully working across international time zones and multiple language barriers before joining him on the 88-date world tour, supporting him in generating considerable press exposure for him and his solo albums. This included a live television performance on Germany’s top morning talk show “Morgenmagazin” (ZDF), and interviews on leading radio shows and in publications in countries such as Israel, United Arab Emirates, Portugal, Denmark, Turkey, Spain, The Netherlands, Canada and the U.S. Madonna’s MDNA Tour became the highest-grossing tour of 2012 by Billboard, and the eleventh of all time.
The following year, Monte caught the attention of Metal Blade Records, one of the leading heavy metal record labels, and was signed shortly thereafter with a record deal.