Initially known predominantly as an independent film and TV actor in New York, Michael Carbonaro originally hired grapevine pr to create more awareness around his projects, increase his press package, and help to elevate his brand so that this heightened profile could potentially garner him more roles on TV and film, as well as introduce other aspects of his talent to the public such as standup comedy, performance art, improv and magic.
grapevine pr immediately began securing Carbonaro press placements in local New York print outlets, blogs and digital outlets, which quickly evolved into national TV interview spots. Michael began securing additional television roles and took his career to Los Angeles. In 2011, he appeared on “Jimmy Kimmel Live!” showcasing his rare blend of performance art and improv comedy, and immediately thereafter landed a frequent gig as the “Magic Clerk” on “The Tonight Show with Jay Leno,” in which he performed his unique brand of magic for unsuspecting customers in a candid-camera style segment.
In 2014, he landed his own show on the TruTV Network, “The Carbonaro Effect,” becoming a household name overnight and expanding upon his talents to bring laughs and astonishment to TV viewers at home.