Face to face nyc, an upscale boutique day spa located in the Flatiron District of New York City and one of the first to cater specifically to men, initially engaged grapevine pr’s services to take the spa’s brand recognition to the next level, as well as to build a platform for its founder Enrique Ramirez to become recognized as a thought leader on men’s skincare.
grapevine began by building the spa and its founder a solid foundation within the local New York and national consumer media, where he sought to expand his market reach. grapevine then implemented the second phase, which encompassed securing features on his spa and other content in various mainstream beauty and business publications, including Men’s Health, Glamour, American Spa, Dayspa, Crain’s NY Business, Salon Today, Dermascope and Time Out NY. grapevine also successfully secured Enrique a recurring monthly live guest spot on SiriusXM Radio in which to offer routine skincare tips and answer listener calls. In the third phase of the campaign, grapevine secured recurring interview appearances for Ramirez on additional radio shows, and helped to organize numerous successful events embedded with a charitable give component. The phased strategy culminated in increased traffic for the spa, expansion of the brand, and enhanced brand recognition.