Drink & Drag

When the world’s first drag queen bowling alley, Drink & Drag, was set to open on Las Vegas’ Fremont Street, the creators of the venue hired grapevine pr to handle the announcement of the launch and its subsequent grand opening. 

grapevine succeeded in achieving tremendous amounts of press exposure for the nightclub in outlets ranging from those located within the Las Vegas market, as well as nationally, including cover stories and feature content in USA Today, The New York Times, The Los Angeles Times, The Huffington Post, The Las Vegas Review-Journal, The Las Vegas Sun, Las Vegas Weekly, Eater Las Vegas, Fodor’s, Hospitality Business News, Travel Agent Center, Travel Weekly, The Advocate, Out Magazine, and dozens more; as well as on television news outlets ranging from FOX to ABC.

grapevine also helped manage the enormously successful grand opening event, a multi-night rollout that included a VIP night for celebrities and dignitaries, a press night, and friends and family night, and the main event; organized a ribbon cutting event with the Mayor of Las Vegas; procured dignitarial proclamations; invited and secured celebrity talent to attend the event and walk the event’s pink carpet; consulted on advertising/media buys and marketing materials; organized the mayoral press conference; and handled the press campaign to celebrate the venue’s anniversary a year later.