grapevine pr was hired by Caesars Entertainment to roll out an extensive press campaign for the launch of its new upscale nightclub Liaison, which opened in Bally’s Las Vegas during the Summer of 2014. At 7,000 square feet, the nightclub was the brainchild of nightclub and restaurant titan Victor Drai, known for opening other major Las Vegas nightclubs, such as Tryst, XS, Drai’s After Hours and Drai’s Beach Club.
During our engagement, we worked directly alongside Caesars’ and Drai’s internal PR teams to lead a campaign focused around the opening of the new nightclub, culminating in large feature spreads in major national and regional publications such as the Associated Press, The Los Angeles Times, Las Vegas Weekly, Las Vegas Sun, Yahoo! News, and countless alternative and niche media publications and digital outlets.
We also worked to secure celebrity appearances for the grand opening of the nightclub, as well as garnered publicity surrounding Liaison’s events, VIP attendees and DJs.