Amuse Restaurant

Opened in 2014, Amuse is an upscale modern French brasserie located in downtown Westfield, New Jersey, a beautiful small town located just a stone’s throw from New York City.  

grapevine pr was tapped to lead the charge on two fronts -- the first being to further elevate the restaurant’s own profile and expand its market reach through traditional press outreach on a national level; while simultaneously leveraging the restaurant’s current brand equity to lead a strategy of multi-tiered brand expansion for the restaurant’s owner, Chef C.J. Reycraft, Jr., elevating his own personal and professional brand to that of a celebrity chef. 

Since being brought onboard as the agency of record, grapevine has successfully commenced the campaign, procuring significant TV engagements for Chef Reycraft and extensive national press coverage in consumer and trade publications for the food and restaurant industry, already resulting in brand expansion opportunities and thought leadership development for the top chef.