Danny Pintauro became a recognized actor at a young age as a child star and subsequently a teen idol, appearing in “As The World Turns” and “Cujo,” before starring in the role of Jonathan Bower in all eight seasons of the hit 80s ABC TV sitcom, “Who’s the Boss,” opposite Judith Light, Tony Danza and Alyssa Milano.
After an extended hiatus to focus on his personal life, Pintauro enlisted the services of grapevine pr as his Agency of Record — his first publicist since the show ended -- to create a strategy to re-enter the public zeitgeist, not as an actor, but as a speaker, author and spokesperson, based on events of his private life to that point unknown to the public. As part of our strategy, grapevine pr concluded that a high-profile globally recognized media outlet would prove most effective for the initial "reveal" and serve as a springboard for the 3-month press tour.
In April 2015, grapevine successfully orchestrated the major reveal of Pintauro’s HIV diagnosis and past meth addiction to a global audience in an exclusive, sit-down TV interview with Oprah Winfrey, which taped in May and aired that September. Following the taping of the interview, grapevine pr worked in tandem with Oprah’s PR team at the OWN Network to make sure the story did not leak for three months, and then teased the interview prior to it airing, before taking over the campaign following that. A day after the interview aired, it became the No. 1 trending news story across most major news sites, including ABC, NBC and CNN, and social media platforms, including Facebook and Twitter. Pintauro’s reveal appeared throughout dozens of U.S. news outlets including the The Los Angeles Times, NBC News, CBS News, USA Today, Entertainment Weekly, Variety, NBC’s “Today Show" and Yahoo!, as well as international outlets, such as the Irish Mirror, Toronto Sun, The Independent UK, Scout New Zealand, Metro News France, and other verticals. Several interviews were also delivered via satellite to international television programs. Shortly after the original airing of the Oprah interview, grapevine ensured that its momentum continued with another national network TV appearance with the ladies of ABC's "The View," which propelled the story back into the news cycle following a controversial interview between Pintauro and fellow 80s TV stars Candace Cameron Bure ("Full House") and Raven-Symone ("The Cosby Show"). grapevine rolled out and managed what one reporter referred to as a “massive media junket” including interviews with HuffPost Live, ET, E! News, CNN, TMZ, and multiple print exclusives with Us and People. grapevine also put together a Reddit #AMA session. All of this generated statements in support of Pintauro from his former co-stars, Judith Light and Tony Danza, and an additional week of mainstream coverage of Alyssa Milano’s tearful response on CBS's “The Talk.”
This press coverage took Pintauro from an IMDb StarMeter ranking of 6,817 to 155, his highest IMDb ranking ever in the history of IMDb. In addition to millions of views, the press tour culminated in Pintauro being honored with a number of awards; receiving offers from literary and speaker agents; magazine cover stories; speaking engagement offers; invitations to participate in social media campaigns and fundraisers such as HIV Equal and AIDS Walk LA; contributing writer opportunities; and a prestigious ambassadorship from The Elizabeth Taylor AIDS Foundation. Pintauro also received letters, tweets and messages from thousands of those positively impacted by him sharing his truth, the true measure of success based on the goal of the initial campaign.
In 2016, grapevine earned the Silver award for "Arts, Entertainment & Media Campaign of the Year" in the 2016 PR World Awards; and was selected as a Finalist for 'PR Campaign of the Year' in the 2016 PR & Marketing Excellence Awards for its work with Pintauro.
Opened in 2014, Amuse is an upscale modern French brasserie located in downtown Westfield, New Jersey, a beautiful small town located just a stone’s throw from New York City.
grapevine pr was tapped to lead the charge on two fronts -- the first being to further elevate the restaurant’s own profile and expand its market reach through traditional press outreach on a national level; while simultaneously leveraging the restaurant’s current brand equity to lead a strategy of multi-tiered brand expansion for the restaurant’s owner, Chef C.J. Reycraft, Jr., elevating his own personal and professional brand to that of a celebrity chef.
Since being brought onboard as the agency of record, grapevine has successfully commenced the campaign, procuring significant TV engagements for Chef Reycraft and extensive national press coverage in consumer and trade publications for the food and restaurant industry, already resulting in brand expansion opportunities and thought leadership development for the top chef.
grapevine pr was hired by Caesars Entertainment to roll out an extensive press campaign for the launch of its new upscale nightclub Liaison, which opened in Bally’s Las Vegas during the Summer of 2014. At 7,000 square feet, the nightclub was the brainchild of nightclub and restaurant titan Victor Drai, known for opening other major Las Vegas nightclubs, such as Tryst, XS, Drai’s After Hours and Drai’s Beach Club.
During our engagement, we worked directly alongside Caesars’ and Drai’s internal PR teams to lead a campaign focused around the opening of the new nightclub, culminating in large feature spreads in major national and regional publications such as the Associated Press, The Los Angeles Times, Las Vegas Weekly, Las Vegas Sun, Yahoo! News, and countless alternative and niche media publications and digital outlets.
We also worked to secure celebrity appearances for the grand opening of the nightclub, as well as garnered publicity surrounding Liaison’s events, VIP attendees and DJs.
An American musician, known largely for being Madonna’s guitarist since 2000; as well as for other artists such as Adam Lambert and the band Prong, Monte Pittman hired grapevine pr as his Agency of Record to elevate his solo brand with the end goal of being offered a record deal. We kicked off with the press campaign for Monte’s 2011 album, “Pain, Love & Destiny,” earning Pittman substantial coverage in dozens of independent and mainstream music outlets, consisting of both positive reviews and interviews in print and on multiple radio and broadcast venues, such as Yahoo! Music.
When Monte was presented a signature guitar endorsement deal in early 2012, grapevine managed the press conference held at the NAMM Show (National Association of Music Merchants), introducing Monte and the other speakers to the audience, and corralled and set up interviews between Monte and a number of reporters attending the event on behalf of music industry trade publications.
As the album rolled into the launch of Madonna’s 2012 MDNA World Tour, and Super Bowl XLVI Halftime Show, we strategically leveraged Monte’s involvement on the tour to secure him media coverage in over 30 countries, first successfully working across international time zones and multiple language barriers before joining him on the 88-date world tour, supporting him in generating considerable press exposure for him and his solo albums. This included a live television performance on Germany’s top morning talk show “Morgenmagazin” (ZDF), and interviews on leading radio shows and in publications in countries such as Israel, United Arab Emirates, Portugal, Denmark, Turkey, Spain, The Netherlands, Canada and the U.S. Madonna’s MDNA Tour became the highest-grossing tour of 2012 by Billboard, and the eleventh of all time.
The following year, Monte caught the attention of Metal Blade Records, one of the leading heavy metal record labels, and was signed shortly thereafter with a record deal.
Jay Huguley is an American TV and film actor who engaged grapevine pr's services pr in 2012 as his first publicist. Prior to this, Jay was best known for solid recurring roles on shows such as “Brothers & Sisters,” “Summerland,” and “The Young and the Restless,” as well as appearances on a number of other series, including “Cold Case,” “Alias,” “Medium,” “Drop Dead Diva,” “Breaking In” and “Army Wives.” He had achieved a limited amount of press around his career, and enlisted the services of grapevine to create brand awareness.
Over the next couple of years, grapevine pr worked to generate much more significant and copious press coverage about Jay, leveraging his television and film performances to garner photo spreads, cover stories and feature interviews in The Los Angeles Times, The Huffington Post and VULKAN Magazine; in regional consumer publications such as 201 Magazine and The Record; and interview segments on CNN/HLN’s “Showbiz Tonight” and Maria Menounos’ “AfterBuzz TV,” as well as on ABC and FOX affiliates. We also helped him to cultivate an online profile through the use of social media marketing, encouraging the growth of his fanbase and digital footprint.
As his profile grew, he began earning even larger roles in films such as the Oscar-winning (“Best Picture”) 12 Years A Slave; a lead role in the indie darling Sunny in the Dark (for which he took home an award for “Best Actor” from the Northeast Film Festival); the horror film, Abattoir, from the creator of the Saw franchise; and Heart, Baby; as well as recurring roles on some of the highest-rated television shows, including AMC’s “The Walking Dead” and HBO’s “True Detective.”
His elevated celebrity profile now consistently earns him coverage based solely on his name recognition and brand alone in leading entertainment industry publications such as Deadline and others.
Initially known predominantly as an independent film and TV actor in New York, Michael Carbonaro originally hired grapevine pr to create more awareness around his projects, increase his press package, and help to elevate his brand so that this heightened profile could potentially garner him more roles on TV and film, as well as introduce other aspects of his talent to the public such as standup comedy, performance art, improv and magic.
grapevine pr immediately began securing Carbonaro press placements in local New York print outlets, blogs and digital outlets, which quickly evolved into national TV interview spots. Michael began securing additional television roles and took his career to Los Angeles. In 2011, he appeared on “Jimmy Kimmel Live!” showcasing his rare blend of performance art and improv comedy, and immediately thereafter landed a frequent gig as the “Magic Clerk” on “The Tonight Show with Jay Leno,” in which he performed his unique brand of magic for unsuspecting customers in a candid-camera style segment.
In 2014, he landed his own show on the TruTV Network, “The Carbonaro Effect,” becoming a household name overnight and expanding upon his talents to bring laughs and astonishment to TV viewers at home.
Face to face nyc, an upscale boutique day spa located in the Flatiron District of New York City and one of the first to cater specifically to men, initially engaged grapevine pr’s services to take the spa’s brand recognition to the next level, as well as to build a platform for its founder Enrique Ramirez to become recognized as a thought leader on men’s skincare.
grapevine began by building the spa and its founder a solid foundation within the local New York and national consumer media, where he sought to expand his market reach. grapevine then implemented the second phase, which encompassed securing features on his spa and other content in various mainstream beauty and business publications, including Men’s Health, Glamour, American Spa, Dayspa, Crain’s NY Business, Salon Today, Dermascope and Time Out NY. grapevine also successfully secured Enrique a recurring monthly live guest spot on SiriusXM Radio in which to offer routine skincare tips and answer listener calls. In the third phase of the campaign, grapevine secured recurring interview appearances for Ramirez on additional radio shows, and helped to organize numerous successful events embedded with a charitable give component. The phased strategy culminated in increased traffic for the spa, expansion of the brand, and enhanced brand recognition.
Mara Marini is a Canadian actress best known for starring as Brandi Maxxxx throughout multiple seasons of the hit NBC comedy series, “Parks and Recreation.”
Mara initially enlisted the services of grapevine to both act as a personal publicist for her career, as well as to strategically create a footprint of publicity that would help to elevate her profile within entertainment industry and garner her more roles in TV and film. As part of this strategy, grapevine obtained enhanced media exposure for Mara, including recurring interview appearances on SiriusXM and Playboy Radio; a weekly celebrity guest contributor role on SheKnows.com; and interviews with dozens of entertainment, pop culture and lifestyle outlets, culminating in the licensing of her self-created web series by Playboy Enterprises.
Mara has recently appeared on ABC’s “Black-ish” and on the highly popular Canadian comedy series, “Schitt’s Creek,” with Catherine O’Hara and Eugene Levy.
U.S. Asian-themed restaurant chain P.F. Chang’s China Bistro turned to grapevine pr to handle the PR campaign for its “Paint it Pink” Breast Cancer Awareness Month with the National Breast Cancer Foundation for its Western region. P.F. Chang’s kicked off the national campaign by holding events at many of its locations, catching attention for painting its iconic war horses pink to raise awareness of Breast Cancer.
grapevine successfully secured extensive press coverage for the campaign throughout the region, including in markets like Las Vegas and Reno, Nevada.
Due to its success handling the PR campaign, P.F. Chang’s once again tapped grapevine to handle its campaign the following year (with the American Cancer Society), this time tasked with raising awareness of its campaign throughout a larger region of the country. grapevine achieved a number of media placements in print and digital publications, live interviews and food drops with hit radio stations, as well as live cooking segments on TV outlets throughout Nevada, Utah and Southern California.
Expressing much content, P.F. Chang’s once again enlisted grapevine's services shortly afterwards for its “Chinese New Year” charity promotional event with the Boys & Girls Clubs of America, once again receiving significant positive press coverage across many of its Western locations.
When the world’s first drag queen bowling alley, Drink & Drag, was set to open on Las Vegas’ Fremont Street, the creators of the venue hired grapevine pr to handle the announcement of the launch and its subsequent grand opening.
grapevine succeeded in achieving tremendous amounts of press exposure for the nightclub in outlets ranging from those located within the Las Vegas market, as well as nationally, including cover stories and feature content in USA Today, The New York Times, The Los Angeles Times, The Huffington Post, The Las Vegas Review-Journal, The Las Vegas Sun, Las Vegas Weekly, Eater Las Vegas, Fodor’s, Hospitality Business News, Travel Agent Center, Travel Weekly, The Advocate, Out Magazine, and dozens more; as well as on television news outlets ranging from FOX to ABC.
grapevine also helped manage the enormously successful grand opening event, a multi-night rollout that included a VIP night for celebrities and dignitaries, a press night, and friends and family night, and the main event; organized a ribbon cutting event with the Mayor of Las Vegas; procured dignitarial proclamations; invited and secured celebrity talent to attend the event and walk the event’s pink carpet; consulted on advertising/media buys and marketing materials; organized the mayoral press conference; and handled the press campaign to celebrate the venue’s anniversary a year later.
One of grapevine pr’s first clients that remains a valued client today is Sylvia’s Children. The non-profit organization been working to improve the lives of more than 1,000 children in Uganda since 2003.
The organization has done much of this through the construction of new facilities such as housing for teachers and orphans, a sewing building, a library, new classrooms, and a 6,000-square-foot medical clinic that serves the region.
For nearly a decade, grapevine has been tasked with spreading the word on the mission and achievements of this organization and the impact its founder Sylvia Allen has spearheaded to save lives halfway across the world.
During this time, grapevine has handled local and regional publicity campaigns surrounding various events hosted by or on behalf of the organization, including fundraisers and cultural exhibits; as well as consistent national press outreach regarding the efforts and achievements of the organization. It has also handled the creation and distribution of public relations materials, including press releases, PSAs and media advisories, encouraging the development of the organization’s now expansive media library.
Some of the more substantial placements grapevine has secured for the organization over the years have included television interview spots with its founder on Fox 5 New York and additional news broadcast outlets throughout the country, including CBS, FOX and NBC affiliates, including a special program entitled “On The Road: Hope from Minnesota” on ABC; and interviews and coverage in national and international print outlets such as The Huffington Post, ELLE, Samaritan Magazine, Vagabondish, and Inked Magazine, to name a few.
In 2012, grapevine pr’s founder Steven Le Vine joined the organization on one of its humanitarian trips to Uganda to visit the village and the children it has been helping to support over the previous decade. Le Vine was profoundly changed by the experience and returned to the U.S. committed to working with even more non-profits, cause-based and social impact organizations in helping them get the word out on their efforts through earned media outreach.
grapevine’s second client on the African continent, BEAT AIDS Project Zimbabwe (an initiative of Norwalk, Connecticut-based World Health Clinicians) is a Zimbabwean NGO, paralleling its mission with that of the country’s Ministry of Health and Child Care, providing HIV treatment and care to communities around Zimbabwe, primarily in in the Matabeleland North Province, in which Victoria Falls is located.
Part of BAPZ’s U.S.-based team, Steven Le Vine has traveled to Zimbabwe with the organization on a number of occasions, most recently overseeing the launch of BAPZ’s new specialty HIV clinic; conducting interviews and writing content for the organization’s digital magazine; and helping to manage various events, including a recent HIV and AIDS Awareness Music Festival that offered free testing and photos. The event attracted more than 1,000 people from outside the country’s capital of Harare. grapevine also supports the organization through consistent media outreach and public relations materials.